Data Governance, Customer Analytics, Privacy & Governed AI · LATAM
Ronald Mego.
From statistics to strategy.
I've led data, customer intelligence and digital analytics across telecom, media and fintech in LATAM — from Peru to Panama. I turn customer data into business decisions—and build the capabilities that put them into action: today I lead analytics for Tigo's digital ecosystem.
My story
My career began at Telefónica (Peru), where I grew from campaign analytics to leading Customer Intelligence. I then led Data & Analytics at Grupo El Comercio, Peru’s largest media group, focused on customer intelligence, audience monetization and data governance for the digital business.
From there I made a major move: I relocated to Panama to lead the regional data strategy of the fintech Tigo Money, covering Central America from Tigo’s HQ. Today I lead data analytics for Millicom/Tigo’s digital ecosystem across LATAM.
I’m a fan of technology for what it enables: helping people and companies do their work better. I like connecting the technical with real, visible and tangible value — not stopping at the technical.
Frameworks & stack
Capabilities
Customer Intelligence
Segmentation, CLV, churn and propensity: from the campaign to the customer decision.
Audience monetization
First-party audience intelligence and headline A/B testing on real audiences.
Regional observability
Benchmarking across operations: comparing to decide, not just to report.
Talks & writing
What I share on data, strategy and AI.
Education
Continuing executive education
Guest lecturer: Applied Computational Statistics — UNI.
Lab / Projects
Real code, real problems: open-source tooling connecting customer, governance and AI.
Let's talk
Shall we talk data, customers & AI?
Talks on customer intelligence, data governance, and governed AI—from business decisions to working systems.