Data Intelligence Lab
A reproducible lab connecting a synthetic causal model with five Customer Intelligence cases and agents that consult metadata before analyzing data.
- Context
- Analytics and governance cases started from different assumptions, making it difficult to compare decisions and outcomes on a common foundation.
- Design decision
- A track-based monorepo: one fintech model feeds segmentation, churn, next-best-offer, ARPU and incrementality; governance agents read the catalog before touching data.
- Evidence
- Code, tests, synthetic data, project-level documentation and an integrated analysis of all five cases.
- Outcome
- Results change when the window, population, leakage boundary and causal answer are fixed before modeling: those choices are part of the system, not post-hoc cleanup.
- Scope
- Its purpose is to demonstrate reproducible decisions, not to operate as a product. The model retains documented simplifications around tariff migration and post-churn billing.